Bring excellence to your company through hospitality.
We will give you the focus and tools for distinction.
30+ Years
of raising the standards and creating calm in high-pressure situations
When growth stalls, standards slip, and pressure builds, more noise can add chaos.
What you need is a trusted partner — someone who brings clarity, aligns your team, and helps you execute at a higher level. Let's make
STAND OUT become
your
STANDARD!
Hi, I’m Courtney. I believe that sharpening your standards, empowers leaders and teams to redefine their core values and non-negotiables - creating a customer journey that is distinctive, intentional and second to none!
For more than 30 years, I've led events, teams, and client experiences where failure was not an option.
- Built a multi-million-dollar production and event agency from the ground up,
- Delivered more than 170 events annually, managing million-dollar budgets,
- Supported Fortune 100 brands, national organizations, celebrity productions, and high-profile experiences.
Today, through The Standard, I bring that same steady leadership to a more focused mission:
Helping leaders use hospitality as the standard [of business execution regardless of industry] to their competitive advantage.
Your next level growth starts here,
Courtney Church
Good enough is expensive.
It's time to make
STAND OUT your STANDARD
01
Drift happens slowly
Over time, businesses do not drift because leaders stop caring. They drift because things get busy. Details get missed. Expectations get fuzzy. Energy drops. Standards soften. Behaviors, good or bad, are simply tolerated.
02
Mediocrity isn't growth
The Standard is built on a simple belief: better outcomes come from better standards—or from revisiting and redefining the values and non-negotiables you operate by.
03
What better standards change
When standards are clear, visible, and consistently communicated, teams perform with confidence, clients feel the difference, and leaders stop carrying the weight alone.
Three ways The Standard helps.
Success in 3 Steps:
1
Define the real problem
Together, we will look at where things feel stuck, flat, unclear, or high-risk. Where has erosion started and how deep does it go? Together, we identify the pressure points, the standards that have slipped, and what needs to change.
2
Chart next steps
Tailored to each individualized needs, this could include executive advisory 1:1, a bespoke Unreasonable Hospitality workshop with your team, or freelance on-site event expertise.
3
Move forward with confidence
Whether the need is strategic clarity, a stronger team culture, or trusted event leadership, the goal remains the same: sharper execution, clearer standards, and better outcomes.
How others succeeded...
"Courtney has a way of making people feel both challenged and taken care of at the same time. High standards, a big heart, and a seat for everyone at the table — that's her lane. She asks the questions others avoid, raises the bar, and does it in a way that makes people better, not defensive."
Nicole
Fellow Business Owner & Advisory Group Member
“Working with Courtney makes us all better. The level of detail and care she brings to every event is unlike anything we've experienced. She holds herself to an impossibly high standard — and somehow, that makes you want to rise to meet it. She does things the right way, for the right reasons, even when it's the harder way.”
Alyson and Maria Jose
Former Team Members, Corinthian Events
Still have questions?
Frequently Asked Questions
What does The Standard help with?
The Standard was formed out of years of striving for the very best, in hospitality, in culture and in corporate growth. We guide from experience.
What is a Strategic Executive Advisor?
With 30 yrs of leadership and hospitality expertise, Courtney can help define your standards, your non-negotiables, to then gain clarity for growth and an improved culture for your team.
What do the workshops focus on?
They focus on your competitive advantage. By bringing your team together to deep dive into your customer journey and touchpoints, your hospitality shortcomings, together we will create a framework for improvement through the hospitality lens.
Do you support events on site?
After 30 years of onsite of proven operational excellence; she knows a thing or two because she has seen a thing or two.
What makes Courtney different?
Her decades as a hospitalitarian and as an entrepeneurial leader give her a unique perspective; one driven by hospitality, calm and humor.
How do I get started?
Want to set up a call? Let’s start there.
